Our purpose
TrueRoll helps the assessment community do its work — easier.
TrueRoll's story begins with its founders.
Tyler Masterson, a strategic advisor at the time, and Joe Walsh, a data scientist, spent years working in the public sector and wanted to start a business that improved the government's ability to deliver services to its constituents. Seeing outdated tax rolls and infrequent audits costing governments millions, they envisioned a way to automate homestead administration. Automation could ease hardworking assessors' workloads, ensure eligible taxpayers receive tax benefits, and identify ineligibilities to transform how governments manage their homestead administration.
Looking ahead
Today, TrueRoll has automated over 120 government offices in over 10 states. The TrueRoll team continues to stay hyper-focused on homestead administration. The mission is to bring this tech to tax offices everywhere to boost compliance, protect revenue, uncover unclaimed exemptions, and save assessors valuable time.
Our values guide everything we do
They reflect our commitment to fairness, service, and community, and shape how we show up for our clients, our partners, and each other.
Focus on the Outcomes
TrueRoll delivers measurable results. With TrueRoll, you streamline your auditing processes, discover more eligibilities and ineligibilities, uncover revenue, and save valuable time.
Treat Others With Respect and Empathy
We understand that adopting new technology is challenging. We support your team every step of the way with patience and respect.
Deliver on Commitments
The TrueRoll team is committed to delivering on promises, including timely results and meeting every detail of your agreement.
Exceed Expectations
Ensure applications are approved correctly and in line with state regulations, protecting tax revenue
When we think about the outcomes we help create, these are the words that rise to the top, a snapshot of the impact TrueRoll delivers, in the words that matter most to our team.
Our Team
The TrueRoll team is a group of like-minded engineers and business-savvy talents with a passion for the public sector. Our members have PhD’s in data science, masters degrees in public policy, masters in computer science, political science majors, local government experience, and are trained educators, fraud analysts, and veterans of homestead exemption research.
Founders
Tyler Masterson
Chief Executive Officer, Cofounder
"At TrueRoll, we believe fairness and efficiency in property taxation benefit everyone. When tax offices have the right tools, they can reduce errors, prevent surprises, and better serve their communities. This ensures taxpayers get the exemptions they deserve and counties keep vital services funded."
Joe Walsh, PhD
Chief Data Scientist,
Cofounder
"I’ve spent my career helping governments use data to solve tough problems. Founding TrueRoll was about more than building technology—it was about creating a smarter, fairer way for local governments to serve their communities. When residents get the tax benefits they deserve and offices can work efficiently, everybody wins."
Executive Leadership
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Mike Sarver
VP of Homestead
As VP of Homestead at TrueRoll, Michael partners with assessment professionals nationwide, including industry partners and local government officials to promote fair, equitable tax rolls using advanced homestead management software. He brings over a decade of experience developing AI-powered tools that enhance verification processes and improve accuracy across assessment systems
Jan Rothhammer
Controller
Jan Rothhammer is an accomplished accounting leader with over 15 years of experience spanning high-growth startups, established enterprises, and public accounting. Currently serving as Controller at TrueRoll, Jan brings deep expertise in financial operations, reporting, and strategic planning.
Matt Amann
VP of Product
Matt Amann blends expertise in public policy, tech law, and governance to guide TrueRoll’s product strategy. He helps assessment offices modernize exemption workflows while balancing compliance, privacy, and taxpayer fairness through responsible, data-driven solutions.
Sales Team
Our Sales Team is dedicated to helping counties understand the full value of modern, automated homestead administration. With deep expertise in government technology and a strong understanding of local tax office workflows, they guide prospects through solutions that align with their goals. Their consultative approach ensures that each county is equipped with tools that meet their unique operational and compliance needs.
Billy Kingston
Territory Director
South and West Region
Andrew Blood
Regional Sales Director
East Region
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Braedon Burgess
Regional Sales Director
Central Region
Brynn Doyle
Account Executive
South West Region
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Amanda Hirsch
Sales Development Representative
East Region
Customer Success Team
Focused on long-term partnership, our Customer Success Team ensures clients receive ongoing value from TrueRoll. They bring years of experience in local government engagement, product knowledge, and process optimization. From training to adoption and growth, they’re committed to helping clients achieve efficiency, accuracy, and community trust in their homestead administration.
Ashley Harpp
Customer Service Team Director
Sandy Steele
Senior Customer Success Manager
Erika Mendoza
Senior Customer Success Manager
Precious Alcantara
Customer Success Manager
Investigations Team
TrueRoll’s Investigations Team is composed of certified professionals with decades of experience researching deeds, exemption records, and life event documentation. They conduct thorough, evidence-based reviews of complex homestead scenarios, aligning with each client’s business rules. Their work provides counties with clear, defensible reports that support fair exemption decisions and reduce taxpayer disputes.
Ruth Weatherly
Investigations Co-Lead
Tracy Rivera
Investigations Co-Lead
Vicki Connors
Investigator
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Tracy Slater
Investigator
Taylor Termini
Investigator
Product Team
The Product Team designs, builds, and continually improves TrueRoll’s platform with direct input from our customers. With a blend of technical talent, user experience design, and government process knowledge, they’re focused on solving real-world challenges with intuitive, data-driven solutions. Their work ensures TrueRoll remains the most purpose-built platform for homestead exemption management.
Stewart Reed
Product Manager
Delivery Team
Our Delivery Team oversees implementation and onboarding, ensuring each client’s transition to TrueRoll is seamless. With backgrounds in government operations, technology integration, and project management, this team manages system setup, data imports, user configuration, and training. They make sure staff can begin using the platform with confidence and clarity from day one.
Patrick Beguin
Onboarding Director
Justin Sinclair
Onboarding Tech
We're here to make things easier
TrueRoll simplifies the work of assessing professionals promoting a more efficient and equitable government. We provide your government and its citizens with accurate, timely information and reliable automation of manual processes that ensures compliance and protects revenue for services your citizens rely on.